Case Studies
ICON Collectibles Ford Models Polo Jeans eMusic
ICON Collectibles

• Create new revenue stream from non-music assets

• Establish ICON Collectibles as consumer brand

• Conceived and Created multiple product lines
• Established many strategic partnerships including NYT, Hewlett-Packard, Apple and Art Galleries
• Developed traditional retail line for Best Buy, J&R Music World, and several indie retailers
• Created and executed comprehensive marketing plan
• Grew business from $0 to six figures in two years

Ford Models

• Execute CEO's vision for a media business
• Create new revenue streams through online channels

• Created Ford Models network/platform for sponsors
• Created custom sponsorship programs for brands
• Grew to YouTube's #1 Partner (by views) in fashion category
• Developed MySpace's most successful contests - Ford Model Search
• Executed comprehensive social media strategy (YouTube, Facebook, Twitter, MySpace, Blog, Ning, Email)
• Grew video views to over 250 million

Polo Jeans

• Build awareness for new men’s easy fit jean and
women’s cropped saturday jean
• Identify music that appeals to the polo jeans co. customer

• Created a private label cd sampler of up and coming
developing artists
• Distributed cd through 500 federated stores
• Nationwide support with online promotion and
in-store signage
• Extended campaign through a college campus promotional tour


• Identify & secure rights to key artists for print campaign

• Cleared rights for artists such as: Johnny Cash, Bob Marley, Miles Davis, John Lee Hooker, Ray Charles, Willie Nelson, Thelonious Monk
• eMusic launched a comprehensive branding campaign across Internet, TV and Print


©2011 Fanatical Marketing , LLC.