Objective
• provide music industry with a promotional vehicle targeted
to the top college markets
• build awareness for developing artists

Solution/Result
• Created a cd sampler specifically for spring break
• Produced & distributed 50,000 cds directly to students
at spring break
• Promoted via on-campus media & events prior to spring break
• Established exclusive radio partner (107.9) in Panama City Beach, Fl.
• Secured live performances by artists on CD Sampler

Objective
• Build awareness for kellogg's corn pops sponsorship of
mtv's show "all access"
• Encourage teens to watch mtv's "all access"

Solution/Result
• Developed "go pop!" party at one of the hottest night clubs
• Provided 2 weeks of pre-promotion with radio, branded flyers,
beach balls, etc.
• Secured live performance by maverick recording artist
"stage" and a live dj

Objective
• Created a brand extension product for the thunderdorm
national college campus tour
• Demonstrate the impact of new technology in a lifestyle
targeted environment

Solution/Result
• Create a multi-brand custom dvd focused on the youth lifestyle
• Produced 50,000 custom interactive dvd’s that promote
youth culture using music videos, movies, home videos,
fashion shows and games
• Included web links and e-commerce
• Directly supported participating brands’ involvement
with Thunderdorm events

Objective
• Build awareness for new men’s easy fit jean and
women’s cropped saturday jean
• Identify music that appeals to the polo jeans co. customer

Solution/Result
• Created a private label cd sampler of up and coming
developing artists
• Distributed cd through 500 federated stores
• Nationwide support with online promotion and
in-store signage
• Extended campaign through a college campus promotional tour

Objective
• Develop a compelling marketing tool targeted at incoming
college freshmen
• Showcase and demonstrate the college park communities

Solution/Result
• Create an enhanced cd featuring guided video tours of the
college park communities experience
• Produced 50,000 ecds to be distributed through direct mail,
high school college fairs and on-campus
• Secured new music featuring up and coming artists
(all major labels)